Program Syllabus
Week 1: Introductions, business basics, setting up your practice, creating policies and procedures
Week 2: Getting organized, time management, office management
Guest Expert: Linda Clevenger from Organization Direct
Week 3: Recognize and release your inner business critic, understanding your relationship with money
Week 4: Awaken your Inner Entrepreneur, thinking like a conscious Entrepreneur, building your practice on universal success principals
Week 5: Creating your Vision, Creating your business model to support your lifestyle, recognizing your money thermostat
Week 6: Writing a business plan
Week 7: Building a financially solid practice, creating your business budget, planning for growth, understanding a profit and loss statement
Guest Expert: Julia Dempowski from Stanford Management Consulting
Week 8: Embracing your Unique Brilliance, developing your USP, writing your story and understanding what makes you unique
Week 9: Creating your Tribe, understanding who you serve, how you help, what problems you solve and what results you produce
Week 10: Question and answer
Week 11: Sharing your message, marketing mindsets, creating your marketing message
Week 12: Networking, creating referral partners
Week 13: Relationship building, newsletters, freebies, blogs, websites and squeeze pages
Week 14: Copy writing that gets results
Guest Expert: Cathy Goodwin from CopywritingWithCathy.com
Week 15: Social Media strategies
Guest Expert: Lisa Pecunia from Avarra Solutions
Week 16: Referral generation, creating signature talks, finding speaking engagements, multi-purposing articles
Week 17: List building, how to do a tele-class, creating joint venture partnerships, how to do a tele-summit
Week 18: Using video for products and sharing your message
Guest expert: Melvin Brown from Video Mann
Week 19: The Psychology of Undercharging, understanding your value and setting your fees, creating win/win solutions and packages for you and your clients
Week 20: Leveraging your time and knowledge to create workshops, groups and information products
Week 20: Mindset for sales, structuring the sales conversation, handling objections, talking comfortably about money
Week 21: Creating your support team, the importance of delegation
Week 22: Finding the right assistant for you
Guest Expert: Tracey D'Aviero from Your VA Mentor
Week 23: Staying focused, what's next
Week 24: Question and answer, Graduation